About Us

Simplifying Complexity Since 2005

ATBMI partners with organizations across Africa, EMEA, and the Americas to deliver clarity, resilience, and measurable outcomes.

Who We Are

Since 2005, ATBMI has been dedicated to simplifying complexity for organisations across continents. From Johannesburg to Silicon Valley to Dubai to London, we bring a global perspective strengthened by deep local insight.

We provide strategic counsel to leaders navigating transformation, helping them make high-quality choices, harness emerging technologies, and convert innovative thinking into tangible value.

Our mission is to equip organisations with the clarity, foresight, and capability to execute strategies that perform in the real world, today and into the future.

Our Values

Transparency

We believe clarity builds trust.

Honesty

We say what we mean, and mean what we say.

Simplicity

We strip away the noise to focus on what matters most.

BBBEE Compliant

Are level 1 BBBEE compliant

Our Approach

Facilitative and empowering

We uncover what others overlook.

Collaborative decision partnership

We translate complexity into actionable strategies.

Insight-driven challenge

We embed change to create lasting value.

Designed for execution ownership

We embed change to create lasting value.

… In Practice

Your Role

Leadership teams remain the authors of their strategy.
We are the architects of the strategic journey, ensuring direction, discipline, and impact.

Meet the Chiefs

Manoj Chiba
Manoj Chiba
CEO & Founder
Rembu Mulaudzi
Rembu Mulaudzi
Partner & Chief Business Officer
Bindya Vyas
Bindya Vyas
CFO and Chief Legal Officer

Our leadership brings over 50 years of collective experience in strategy, innovation, data, and AI — partnering with executives across industries and regions. Supported by a global network of 100+ skilled professionals, we blend deep expertise with real-world perspective to help organisations make smarter decisions and achieve lasting results.

100 +

Years of combined leadership experience

1 +

Specialists

1

One goal: Real world strategic impact